brand (noun) Synonyms: tradename, trademark, marque, proprietary name, brand name, logo despite the problems with the air traffic, the worldwide biggest fair for contruction machines had a very good feedback for falch with more than one third more visitors at the falch stand. Brand attitude is defined as a consumer's overall evaluation of a brand whether it is good or bad (Mitchell and Olson 1981; Keller 1993). In marketing, brand management begins with an analysis on how a brand is currently perceived in the market, proceeds to planning how the brand should be perceived if it is to achieve its objectives and continues with ensuring that the brand is perceived as planned and secures its objectives.Developing a good relationship with target markets is essential for brand management. Brand Salience is the degree to which a brand is appears in the consideration set of a customer when he or she is in process of buying a product. the new stand concept with vip-pits for individual consutling of the customers was accepted Brand personality is a set of human characteristics that are attributed to a brand name. usu ADJ n (Antonym: branded) They encourage doctors to prescribe cheaper generic drugs instead of more expensive brand names. Synonyms: name, repute, good name. c. An association of positive qualities with a widely recognized name, as of a product line or celebrity: The company tried to improve its brand by donating money to charity. Generic is also a noun., n-count The program saved $11 million in 1988 by substituting generics for brand-name drugs. brand (brănd) n. 1. a. for the first time the visitors could look at the new products as cont jet 200 or truck jet 100 in action.
An attribution approach to consumer evaluations in logistics customer service failure situations Brand-new definition is - conspicuously new and unused; also : recently introduced. brand building: Enhancing a brand's equity (see brand equity) directly through advertising campaigns and indirectly through promotions such as cause championing or event sponsorship. 2 adj A generic drug or other product is one that does not have a trademark and that is known by a general name, rather than the manufacturer's name. How to use brand-new in a sentence. b.
brand (noun) The reputation among some population of an organization, of the products sold under a particular brand name, or of a person. Brand Salience is a psychological phenomenon which helps during the buying decision of a customer, based on a perception made in the brain over a period of time.
A product or service so identified: bought a popular brand of soap. The company still has to do more to build the brand.