BMW pour son centenaire veut accélérer vers l’avenir. BMW reaffirmed its position as the world’s top premium car manufacturer in the year 2006, when it made record sales and its profits exceeded 4 billion euros. BMW Vision iNEXT. Our Strategy NUMBER ONE > NEXT provides the BMW Group with a roadmap to a digital and emission-free future,” said Harald Krüger, Chairman of the Board of Management of BMW AG. The Latest BMW News and Reviews, BMW Test Drives and Videos. One most important trend of BMW is labeled as “premium-tization”. We paid particular attention to the implementation of Strategy NUMBER ONE > NEXT. With its corporate strategy NUMBER ONE > NEXT, the BMW Group is firmly focused on the mobility of the future and investing heavily in tomorrow’s technologies, including expanding its range of mobility services. The report covers the company’s structure, operation, SWOT analysis, product and service offerings and corporate actions, providing a 360˚ view of the company. new and innovative products to become world’s number one in terms of reach, acceptance and revenue.
BMW Group Investor Presentation September 2009 BMW Group Strategy. Parkmobile serves now 22 mio customers in more than 1,000 cities. In its new model launch plans, the BMW Group intends to boost sales volume of premium-segment vehicles as a part of its Strategy NUMBER ONE > NEXT. The BMW Group’s production expertise represents a decisive competitive advantage and contributes to the profitability of the company and its sustainable success. BMW made a major decision with Strategy Number One in order tostay ahead of competition and achieve long-term sustainability. Based on Strategy NUMBER ONE > NEXT, it is characterised by a high level of efficiency and robust processes. The new strategy has been given the name Number ONE, standing for ‘New Opportunities’ and ‘New Efficiency’. According to BMW annual report (2012), BMW set its objectives to sell more than 2 million automobiles annually by 2016 and target an increase of 8 to 10% in earnings before interest and tax margin in automotive segment. With its Strategy NUMBER ONE > NEXT, the world’s leading provider of premium products and services for individual mobility is setting out the framework to shape change in the automobile sector. Electrification is one of the key pillars of the Group’s Strategy NUMBER ONE > NEXT. The biggest question movingforward from 2011 is, “Will Strategy Number One, as the new business model, be able to sustainBMW’s competitive advantage into the future?” Page 25 26. À l’occasion de la présentation annuelle de ses comptes, BMW AG a évoqué sa nouvelle stratégie Number One Next qui a pour harizon 2020/ 2025. Under the BMW brand, the new 8 Series, new X7, i8, and new i8 Roadster will join the 7 Series in the premium-segment lineup. We paid particular attention to the implementation of Strategy NUMBER ONE > NEXT. As well as systematically implementing its strategy NUMBER ONE > NEXT, the company is also focusing on faster processes, leaner structures and therefore greater efficiency. This means making the best use of new opportunities and becoming more efficient in order to ensure BMW Group’s lead over competitors and to actively shape the company’s future.